Comparing a store's peanut butter prices:
"In the war of prices, we know who typically wins. Kroger peanut butter sells at $2.18, Jiff at $2.68."
What this article fails to mention is that store brands infrequently go on sale and never have coupons. Jiff often goes on sale for $2 or less and coupons are frequently available ranging from 50¢ to $1 off. Even at retail price, a 50¢ Jiff coupon brings the price to equal the store brand and a $1 coupon makes it 50¢ less! Buy the Jiff when it's on sale for $2, use a coupon and you pay 68¢ to $1.18 less than the store brand!
The trick is to buy the Jiff at the lowest price and buy enough to stock up until another sale/coupon deal comes up - usually in 3-4 months.
Another point missed is that store brands sometimes trick you into thinking you are getting a better deal when you are not.
A few weeks ago I noticed that Roundy's 10 pack oatmeal packets sell at $2.59, Quaker brand was $3.09. The Roundy's was obviously a better deal, right? Actually, the Quaker was a better deal and here is why:
However, on the day in question, the Quaker actually had a special bundle deal that week: Buy 8 boxes for $24.72 and get $10 back instantly at the register. That made each box only $1.84 PLUS you got a register catalina coupons for FREE milk ($3.50 value) and FREE eggs ($1.50 value.) That's like getting the Quaker for another $5 off (because you have to buy the brand name to get the milk and eggs free,) so it's like the Quaker was only $1.21 a box vs. the Roundy's smaller packets for $2.59 and that is without even using any coupons! You would basically get 8 boxes of Quaker oatmeal for less than $10 - which would only get you 3 boxes of the Roundy's brand. You also wouldn't need to buy oatmeal for a while, so that is one less item on next week's shopping list.
This system works for a LOT of brand name products - cereal, frozen foods, dairy, canned soups and vegetablescleaning supplies, health and beauty supplies - you name it! Let the store brands and name brands keep battling it out, because you can strategize, ignore the hype, buy smart and win the war!
(NOTE: We're getting into "oatmeal season" - so start watching for those coupons/sales!)